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Here is an article that I find brilliant and wanted to share with you.  It can help you develop your customer experience strategy in your company, but beware, putting it in place does not mean it will work.  Employees have to care and believe in your strategy.
“For customer experience strategy to land successfully it has to be built into the DNA of the business and not be “A Project” or even given the heady label of “A Strategic Project”.  It has to be more intrinsic than that; it has to be believed in.”


Let’s get cracking folks 😉