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- “Employees rank higher in public trust than a firm’s PR department, CEO, or Founder,” according to Edelman
- “Customer engagement must start with employee engagement,” notes Steve Farnsworth.
- Paul Maxin, Global Resourcing Director of Unilever says, “Ensure brand authenticity: don’t promise externally what you can’t deliver internally.”
- Your employees not only influence the views and behaviors of those with whom they interact but others as far as two more interactions away from them.