, , , , , , , , , , , ,

Here is a great article relating how important customer experience is in order to be successful.  Disney has been around for a very long time and they continue to be successful because they understand the importance of customer experience and customer loyalty.
Here are some key highlights from the article:
  • Do what you do so well they want to come back and bring their friends.-Walt Disney
  • To Disney, a 1% increased in customer loyalty, translates into millions in revenue each year
  • Every detail of the encounter sends a message to the customer. Phone calls, emails, live chat, even Web sites speak to customers.
  • At Disney, every team member knows, studies, and understands the behaviors, mannerisms, terms, and values that are specific to his or her job function.
Enjoy the read and ask yourself how you can start making your company shine through its uniqueness 😉