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Here is another great article of how you can start making the customer experience in your company more personal.  Don’t be afraid of being unique!  Let your employees use their creativity to create magical moments.  They will surprise you 😉
Here are some great take aways from this article:
  • Add passion into each customer-representative discussion, since passion is the one which truly sells.
  • To be able to provide a customized experience for each of your customers you have to know them better.
  • A constant Internet presence can be a powerful ally in connecting to your customers.
  • Anyone can try to guess their clients’ needs, but no one can know them for sure until they receive direct feedback.
  • People enjoy talking to a real human being, and not to an automated software machine.